Niu E-Roller

The Visionary Core

The core of NIU is powered by an incredible team of passionate NIU Explorers. over 250 team members are helping to build the next generation of NIU vehicles.NIU was born at the intersection of technology and industrial design. Co-founder Li Yi Nan (former CTO of Baidu) and Token Hu (formerly of Frog Design and Microsoft) joined forces to create a vehicle that envisions a new way urbanites live, work, and socialize in their favorite cities around the world.


2015: NIU launched the largest crowd funding pre-sale in China history; selling nearly $11,000,000 USD of the N-Series eScooter in fifteen days, making it one of the top-ten crowdfunded campaigns of all-time globally.NI

2016: Consequent crowdfunding of the M-Series surpassed it’s older brother, and generated $13,000,000 USD in pre-sales. Since its launch, the M-Series has won over 5 international design awards, and counting...

2018: NIU launches its first European Flagship Store - NIU Amsterdam Flagship Store